Conceived on one ride. Built to outlast
one hundred more.
Heavyweight kit drawn from a single route — Bristol to the Arctic Circle to the Sahara.
The collection
THE RIDE
9,000 miles. 27 days. Eleven borders.
One route, ridden once — Bristol to the Arctic Circle, then south to the edge of the Sahara. Every graphic, every coordinate, every piece in the collection comes off that map. No race team. No noise. Just kit worth the distance.
The ride started it. It doesn't fence it in. Like the road, the brand keeps moving — new ground, new borders, kit not yet drawn.
51.63706°N, 2.46002°W — Bristol · 66.80972°N, 15.57150°E — Arctic Circle · 31.16660°N, 3.98330°W — Sahara
Organic cotton
Heavyweight organic cotton when you need it, lightweight organic cotton when you don't.
Limited runs
Each design is a limited run — considered, drawn once, never reprinted.
Made to be kept
Built for years, not a season. Made to wear in, not wear out.